Buffett’s “Gecko”
I rather like the GEICO guy. He’s spry, nimble, and clever. In the olden days he appeared quickly at the beginning of the ad with a message and advice about insurance. As the years have passed, he’s gotten sharper. The GEICO ads today often open with an outrageous premise, and the gecko appears later cool, calm, and collected with simple advice.
These ads are done well. I know what is coming because I’ve seen that ad dozens of times, but it’s done so well that I want to see it again. If there was a 5,4,3,2,1 skip button, I wouldn’t hit the skip button, and I’d watch it to the end.
I’ve never bought their product. I love their ads, and I’m sure the ads are working. Curiously, something else happens when the gecko appears. I believe this like a fact. Warren Buffett is there standing behind the gecko. In fact, the gecko is Warren Buffett. It’s Warren Buffett dressed up in a gecko costume. That’s why the gecko is so sharp. He understands business and investing. We all suspect that if we could sit and talk with this guy for an hour, we would come away with the secrets to the universe.
This sounds so good, “Our gecko is gold.” And it’s not merely gold; the gecko was sculpted by a master. An artist of the highest order. He captured the gecko ready to scurry up a wall. This pose is simply perfect. The body is twisted to the right. The head is turned to the right. The arms and legs pause. He’s looking, with diamond eyes, looking forward, looking up. His arms and legs are frozen mid-stride. The body is textured and looks real, and the arms and legs are smooth. Four little fingers open, ready. Now to my favorite part…from the nose swerving down the back is a lazy “S” sweep of 17 brilliant diamonds.
If you’ve done well in the stock market. If you’ve slowly, carefully built your position. If you’ve been a silent Buffett watcher forever, this little guy is a must-have.
You already know this. You buy it, and you wear it. When someone asks, you say, “It’s a gold gecko.” You don’t blather on, and you don’t tell them how smart you are. You don’t talk stocks and bonds, and you never say the word Buffett.
When they ask why you say “because geckos are so smart”, and you smile. You will get your money’s worth every time. And you never reveal the deeper reason, even if you end up marrying the guy. This piece is exquisite and invaluable.
14K yellow and white gold. Seventeen diamonds. 18-inch 14K yellow gold chain places your gecko 2 inches from your heart. Size is 24mm from the tip of the nose to the tip of the tail or just a whisper shy of 1 inch. This gecko has nothing to do with insurance and everything to do with assurance.
