Revolutionary Design
and Why Women Love it
In 1990 we developed a revolutionary design, The Lady Captain’s ring. It has Captain’s bars on either side of a bezel-set center gem. Women love this ring because it’s simple, low profile, solid, safe, and secure. It presents a gem in a unique, interesting, and highly wearable way.
1990 was 34 years ago. The Lady Captain’s ring is even more loved today than in the first year of its introduction. Visit our website to see many gems, and many colors set into our most loved ring…The Lady Captain’s ring.
December 31, 1989
The Lady Captain’s ring is the only piece of jewelry in our 115-year history that we know exactly when it was created. It was 8:30 in the morning, December 31. We had a store-wide futures meeting. When we got to the point where I said, “What do you hear customers asking for that we don’t yet have?”
Linda spoke up. She said, “I hear customers asking for a ring we don’t have. Nurses, in particular, are coming down from Maine Medical Center and asking to see rings that have the gem set low, close to the finger, comfortable, with no prongs to catch. They say they want a ring like this because they put rubber gloves on and take them off dozens of times a day, and prong-set rings catch and snag.”
Linda’s comments really sounded interesting. We made notes, and on the following Monday, we started designing a new collection. Our first ring in the collection was the Lady Captain’s ring.
Truly, in American history, this was a revolutionary design. Over the third of a century that we have made the Lady Captain’s ring, we have found good homes for hundreds of rings. The meeting of December 31, 1989, represented the birth of a new ring series that was specially made for daily wear. Women’s lives have changed, and we adapted right along with the changes.
Why We Love These Rings
We make the Lady Captain’s ring with all kinds of gems. Blue sapphire is the most loved. The ring sits low, close, and comfortable. The gem is brilliant blue and totally protected with a smooth halo rim surrounding the gem with captain’s bars both left and right. We have hundreds of people all across America who have chosen this design.
